Everyday, nearly 29 people in the US die in alcohol-impaired vehicle crashes. They claim over 10,000 lives per year.
Project Roadblock is a multiplatform drunk driving prevention campaign. Sponsored by TVB, NHTSA, and the Ad Council (as well as our local sponsors), Project Roadblock is a collective effort showcasing local broadcast television's power to influence, persuade and affect social behavior, as well as TV broacaster's commitment to the safety of their communities.
In fact, through continued support of Project Roadblock, and in combination with other drinking and driving prevention efforts, alcohol-impaired driving fatalities have decreased 27% from 14,409 in 2004 to 10,497 in 2016. However, there is still more work to be done. In December 2016, over 781 people were involved in an alcohol-impaired driving fatality and 328 people were killed in traffic fatalities on New Year’s Day, indicating a need for your continued support. For more information on Project Roadblock, click here.
It is illegal in every state to drive with a BAC (blood alcohol concentration) of .08 or higher. Here are some tips to be a more responsible driver:
- Before drinking, choose a non-drinking friend as a designated driver.
- Don't let your friends drive impaired.
- If you have been drinking, call a taxi or ride service. Download NHTSA's SaferRide app to help you call a friend or family member, pinpoint your location, and arrange to be picked up.
- If you’re hosting a party where alcohol will be served, make sure all guests leave with a sober driver.
- Always wear your seat belt—it’s your best defense against impaired drivers.