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Everyday, nearly 29 people in the US die in alcohol-impaired vehicle crashes. They claim over 10,000 lives per year.


Project Roadblock is a multiplatform drunk driving prevention campaign. Sponsored by TVB, NHTSA, and the Ad Council (as well as our local sponsors), Project Roadblock is a collective effort showcasing local broadcast television's power to influence, persuade and affect social behavior, as well as TV broacaster's commitment to the safety of their communities.

In fact, through continued support of Project Roadblock, and in combination with other drinking and driving prevention efforts, alcohol-impaired driving fatalities have decreased 27% from 14,409 in 2004 to 10,497 in 2016. However, there is still more work to be done. In December 2016, over 781 people were involved in an alcohol-impaired driving fatality and 328 people were killed in traffic fatalities on New Year’s Day, indicating a need for your continued support. For more information on Project Roadblock, click here.


It is illegal in every state to drive with a BAC (blood alcohol concentration) of .08 or higher. Here are some tips to be a more responsible driver:

  • Before drinking, choose a non-drinking friend as a designated driver.
  • Don't let your friends drive impaired.
  • If you have been drinking, call a taxi or ride service. Download NHTSA's SaferRide app to help you call a friend or family member, pinpoint your location, and arrange to be picked up.
  • If you’re hosting a party where alcohol will be served, make sure all guests leave with a sober driver.
  • Always wear your seat belt—it’s your best defense against impaired drivers.

Here are some important resources:

Project Roadblock
National Highway Traffic Safety Administration
Drunk Driving
Laws and Regulations
Significant Guidance Documents
Alcohol Measurement Devices


deaths from alcohol-impaired-driving crashes in 2016 (National Highway Traffic Safety Administration)



percentage of motor vehicle traffic fatalities caused by alcohol-impaired driving in the US in 2016 (National Highway Traffic Safety Administration)



children 14 and under killed in drunk-driving crashes in 2016 (National Highway Traffic Safety Administration)



alcohol involved fatalities and injuries in Fresno, California in 2016 (California Office of Traffic Safety)