In the south Valley many are mourning the loss of Chad Nicholson, a well-known local rodeo announcer.
He was killed last Friday in an off-roading crash in Tulare County.
We sat down with his wife in a exclusive interview to hear about the man and his iconic rodeo voice.
Jennifer Nicholson says as legendary as her husband’s voice may be in the arena, it was his willingness to always lend a helping hand that she says he will be remembered for.
In fact, she says that’s what he was doing when he died.
Video shows Nicholson during one of the many rodeos he worked, “To your right, she’s the boss, Jennifer Welch Nicholson.”
Chad Nicholson, 50, lent his voice as the announcer for more than 20 years to hundreds of rodeos from California to Kentucky.
“Ladies and gentlemen from Exeter, California, the Riata Ranch cowboy girls,” the legendary voice announced.
“He loved announcing rodeo and he loved his family,” explained his wife.
Nicholson’s wife, Jennifer says their love came later in life. The two met in 2003. She was a specialty act performer with the Professional Rodeo Cowboy’s Association. He was a PRCA announcer.
“I knew we were older and I knew that we would probably never have 50 years of marriage, but I sure thought we’d have more than 14,” she says.
The sudden loss of her soul mate came last friday while he was off-roading with friends in the Tulare County foothills.
“He was trying to help someone get unstuck and it was just a set of unfortunate circumstances,” says Nicholson’s wife.
Since then, Jennifer says she has received an overwhelming outpour of love and support from around the world and here at home from Tulare County Sheriff Mike Boudreaux.
“I knew how awesome he was, I’m just glad the rest of the world thought so too,” she says.
She says her husband, a Marine Corp veteran and a true patriot who loved his country, was a light that many were drawn to, “I will miss him, I will miss him.”
One audio track she and many will hold dear to their hearts, Nicholson’s recording of the Cowboy’s Prayer.
We shared a portion of it in our story.
“Dear Heavenly Father, we pause mindful of the many blessings that you bestowed upon us we ask that you be with us at this rodeo and pray that you guide us through the arena of life, these things we ask in your name, Amen.”
Jennifer says she does plan on holding a public memorial, details to be announced soon.