FRESNO, Calif. (KGPE) – It’s the biggest change to college sports in decades. Beginning July 1, student-athletes can now profit from their name, image, and likeness thanks to a policy change from the NCAA.
At Fresno State, twin basketball players are already cashing in. Hanna and Haley Cavinder are stars on and off the basketball court. Now they are finally allowed to cash in.
The twins combined TikTok account has 3.3 million followers; on Instagram more than 250,000 followers; on YouTube 67,000 followers. The two 20-year-old business marketing students can now cash in on that fame.
Under the NCAA’s new policy, student-athletes can make money off their name, image, and likeness. The twins are not wasting any time, celebrating a deal with Boost Mobile and also signing on with companies Six Star Pro Nutrition and Gopufff.
“We are super grateful for this opportunity and being able to lead the way with the NIL,” said Haley Cavinder. “All these student-athletes will benefit from this.”
Despite the notoriety, the twins say they’re not taking their eyes off the ball – or themselves.