(NBC Erica Chayes Wida) – There is a certain egg-filled holiday coming up, and as usual, the people at Cadbury are stepping up their publicity game. But this year, they may have gone too far.
First, Cadbury replaced its iconic Easter bunny with an English Bull Dog (honestly, though, cutest thing to happen this spring). And now, they’re collaborating with Heinz to turn their candy into a condiment. Unfortunately, it’s not a candy-filled collaboration with Nutella. It’s two individually delicious things that should never, ever be combined: mayonnaise and Cadbury Creme Eggs, the combination of which is dubbed, very questionable, “[Seriously] Good Mayo.”
In a release, Heinz and Cadbury said the spread was created “in a moment of taste bud tingling brilliance.
We weren’t kidding, Heinz Creme Egg Mayo is a thing! Who wants to try it?🙌 OF COURSE YOU DO! Come and see us at Ely’s Yard, Truman Brewery in London from 11th-13th April for free samples of this crazy combo. Only until stocks last! pic.twitter.com/3ZVehv0LJb— Heinz Mayo (@heinzmayo) April 2, 2019
As for how it tastes, the brand is keeping it vague, calling the mayo “scrumptious.”
“It’s unlike anything you’ve ever tasted before,” said Heinz brand manager Martina Davis, “a true taste sensation! If everyone loves it as much as we do, then who knows, we might have to roll it out nationwide one day.”
For those of us in the US, hopefully “nationwide” only means in the UK. But honestly, in a country where Peeps pizza was invented, we wouldn’t be shocked to see it here on store shelves in time for Easter.