Campaign finds success steering women into STEM

U.S. & World

(NBC News) – Still boosted by the Hollywood blockbuster two years ago about the female scientists who helped NASA send men into space, a campaign to steer women into STEM careers has taken off.

“We have well over 12,000 girls on our Instagram platform every day engaging with role models and content,” said Ad Council Michelle Hillman.

But the age-old problem of too few women in science, technology, engineering or math jobs persists even with well-known men of the field, speaking out.

“STEM infuses everything we do as people and society, so there are STEM careers in everything,” said science educator Hank Green.

Everybody should have equal access to those careers but because many females don’t, the Ad Council, with backing from some of the country’s biggest businesses, has launched shecanstem.com

“All coming together on behalf of keeping girls energized, motivated and focused on stem careers,” said Hillman.

She says girls because the campaign targets young females in elementary school.

“We know that women make up 50% of the college-educated workforce but they are only currently holding 25% of the STEM jobs,” said Hillman.

Figures they hope to change forever, beginning now.

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