The 105th Clovis Rodeo is in full swing.
Friday brought a full day of events with the PRCA Pro Rodeo action kicking off.
From bronc riding to steer wrestling, thousands of cowboys and cowgirls made their way to the rodeo grounds.
“We’re getting the top stock. Cowboys want to ride the top stock. That’s how they win the money. That’s how they make it to Las Vegas in December for the national finals,” Chuck Rigsbee a rodeo director said.
Cameron Messier comes year after year, winning money on his event saddle bronc riding.
“You’ve got to ride a bucking horse across the arena for 8 seconds and spur it and the horse just got to really buck,” he said.
Messier made it the whole 8 seconds, scoring 81 points. “I just hang on real tight and close my eyes,” he said.
While he waited for his results one cowboy was already a winner, Phenox Holland nailed a best dressed competition.
“I got a new shirt, and a hat and some boots,” he said.
His uncle, Reed Neely, who got him suited and booted said the rodeo is huge for the community. “I just love that this is my home town, and it’s a big rodeo and it just attracts a lot of people,” he said.
More than 40,000 visitors are expected over the weekend, bringing an estimated $12 million to the area.