Nike unveiled a new commercial Wednesday narrated by former 49ers quarterback Colin Kaepernick.
The company recently made Kaepernick the face of their 30th anniversary “Just Do It” campaign.
The endorsement deal between Nike and Kaepernick prompted a heated debate.
Sports fans reacted to the apparel giant backing an athlete known for kneeling for the national anthem during NFL games as a way to protest police brutality, racial inequality, and other social issues.
Kaepernick narrated the commercial with an inspiring message to go after your dreams.
It features Nike athletes like Serena Williams and LeBron James.
Believe in something. Even if it means sacrificing everything. #JustDoIt pic.twitter.com/x5TnU7Z51i— Colin Kaepernick (@Kaepernick7) September 5, 2018