FRESNO, California – You may have noticed CBS47’s new look.
For the first time Tuesday, CBS47 is broadcasting from a brand new studio.
It’s our new platform to bring you local news, weather, and sports.
CBS47’s Ken Malloy and Kathryn Herr have a behind-the-scenes look at how we got here.
You may have seen the time-lapse video promoting the coming changes.
In a little over a month, we demolished our old set, set up a new temporary studio, and built a new, state-of-the-art studio from the ground up.
From new floors, to new lights, to a sparking new set – and lots of technology to tell your stories.
“It is a network-caliber studio – and a total team effort to put it together,” said Matthew Rosenfeld, President and General Manager. “It took months of design and planning, and ultimately we’re ready to launch it.”
CBS47 is On Your Side with breaking news, weather, and sports, and now we’ve got a bigger platform. We have a massive media wall which we’re excited to unveil.
From the 30-foot-long massive video wall – to state-of-the-art LED lighting – to 65 LCD monitors – it’s all about sharing local stories impacting you and your family.
“Really what it means for our viewers is an increased presentation and better storytelling and engagement for our viewers on all of our platforms,” Rosenfeld said.
But there’s even more behind the scenes that we can’t show you.
Behind the big media wall is a big corporate commitment to local news.
“Proudly we’ve been able to serve the Fresno and great Fresno community – Central Valley community for a number of years. We always want to make sure that this is fresh, new look, great new technology because that’s the way to continue to serve our viewers and our community better, said Nexstar Broadcasting President Tim Busch.
Busch says it’s extremely important to have a connection with our local viewers.
“Look – we are proud to be in everyone’s living room. But you have to be invited in. And to be invited in you have to do something uniquely different and distinctive. And so that’s what we work on every day,” Busch said.