When it comes to choosing a particular variety of fruit, Valley growers have countless options.
Family Tree Farms dedicated an entire 10-acre research center to finding the best varieties to grow.
The mission of Family Tree Farms is growing the most flavorful fruit in the world.
Owner Daniel Jackson says, “About 15 years ago, ‘hey, let’s start making better decisions. Let’s start really investing into these research areas to see what does really grow well so we can grow something that’s an amazing experience for our end customer.’”
Jackson is part of a three-generation team of testers finding the best qualities among countless varieties of fruit. Tastings are weekly. Samples are numbered and taste and texture are rated among other factors.
The research center has some three thousand different varieties of fruit from all over the world.
It can take more than 10 years for fruit to go from research to your grocery store. No short time, but Jackson is looking for perfection. “Our mission statement at Family Tree is to produce, package and market the most flavorful food in the world.”
You can buy fruit from Family Tree Farms at many area grocery stores or the Swedest Fruit in Kingsburg. It’s on the southwest corner of Mendocino and Mountain View just north of Kingsburg.