Dutch Bros brews up love and tuition for Fresno Broista at annual Coachapalooza


FRESNO, California (KSEE/KGPE) – Dutch Bros is brewing up more than just coffee. Thousands of the employees came together during the company’s annual conference in Sacramento.

That’s where they decided to help their fellow Broista out, fulfilling her dream to finish college.

Monday was Amanda Sanchez’s day off. She’s normally right behind this counter, serving up your favorite Dutch Bros drink on Palm and Herndon.

But for the employee of just four months, her story started brewing back in 2011.

Sanchez graduated from Reedley High School and went straight to Fresno State. But like many, she did not know what she wanted to major in.

So she took some breaks, attended community college, then finally figured it out.

“I want to be an event coordinator for festivals like Grizzly Fest or Dutch Bros Coacha,” Sanchez expressed.

The 25-year-old re-applied to Fresno State, got accepted for this fall, but then hit a major financial road block.

“I had received an email from school saying this grant I no longer qualified for and I had to come up with the remaining difference of the money,” Sanchez explained.

That email, she received just last week while attending a yearly Dutch Bros coffee conference in Sacramento.

There, Sanchez and her fellow Broistas listened to Keynote speaker, Alex Banayan, best selling business author of the book, The Third Door.

He talked about his experience and life.

“If I’ve learned one thing in the past 7 years, it’s that you can give someone all the best tools and knowledge in the world and their life can still feel stuck but if you change what someone believes is possible, they’ll never be the same,” Banayan spoke at the conference.

The last to ask a question during Banayan’s Q and A, Sanchez was overwhelmed with emotion and broke down.

She wasn’t asking for money, rather only for advice as to whether or not she should finish college because she could not afford it.

Then Banayan said this, “There are three thousand people in here who care about you and will help you figure that out today.”

Sanchez’s fellow Broistas started shouting out, asking for her Venmo, an app that you link to a bank account.

Immediately employees took to their phones and the donations started rolling, along with words of encouragement.

In all his years as a Keynote speaker, Banayan says he’s never had anything happen like this.

Sanchez received $6,411. She says it’s more than enough to pay for tuition and books.

A blessing she did not expect.

“It just shows what kind of company Dutch Bros is, what kind of people work here, they’re just so selfless and want to help no matter what,” she says.

Sanchez now hoping one day to pay it forward, “There’s no word to express how thankful I am.”

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