Campaign asks to #VoiceYourLove for those who can’t


Voice Your Love — a new campaign by the ALS Association is encouraging people to express their love for the special people in their lives. The goal is to show the impact of amyotrophic lateral sclerosis, or ALS, since many with the disease can’t say it in their own voice.

The #VoiceYourLove campaign is just as it sounds — record yourself sharing your love about someone important to you using the hashtag. You can also tag our local ALS Association Golden West Chapter in your posts.

The one done by Bay Area biotech company Cytokinetics (which you can see by clicking here) dedicated their video to Central Valley native, Senior Chief Eric Amador. Amador, a US Navy veteran, has been living with ALS since 2014 and has lost all ability to move.

That means he can no longer can speak in his own voice. Having to use his eyesight to speak on his Tobii Dynavox machine.

In Cytokinetics’ video, the company’s CEO and president started it off with, “To honor Eric and those others impacted by ALS, we’re proud to join the ALS Association’s VoiceYourLove awareness campaign.”

For more information on the campaign, also to make a donation to the ALS Association, you can click here for the ALS Association Golden West Chapter’s page about the campaign. You can also see some videos already made.

You can also find more information about Cytokinetics by clicking here.

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