Are the best deals really on Black Friday? Experts say it may be a different day

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(NBC News) It’s the most famous shopping day of the year, but according to Adobe Analytics, Black Friday may not be the best day to find deals.

“50 percent of consumers think Black Friday is the best day to get deals on toys online, but our data suggests it’s actually Cyber Monday,” said John Copeland from Adobe Customer Insights.

Cyber Monday is great if you’re buying toys, but if you’re shopping for apparel or appliances Adobe suggests the Sunday after Thanksgiving is the best time to buy.

Following retailers on social media, and using browser extensions such as Price Waiter are other great ways to track down the best deals on holiday purchases.

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