Kogetsu Do joins a small list on the Fresno County registry of Centennial Businesses. Fresno ag Hardware is on the list, as is Sun Maid Growers of California. Gottschalk’s is there too, but the department store chain established in 1904, dissolved in 2009.
“I’ve always been interested in keeping the business. I’m here everyday like my dad and my grandpa, but I know for sure that I don’t want to let it go,” said Nico Azzaro of San Francisco Floral.
“I’m 3rd generation, my wife and I…My uncle, he’s 91, is still involved in the business.”
19-year-old Azzaro is in line to be a 4th generation owner of another centennial business.
San Francisco Floral is in Fresno.
Nico’s father Andy Azzaro runs the business now.
“I’m 3rd generation, my wife and I,” Andy said. “My dad is still involved in the business. My uncle, he’s 91, is still involved in the business.”
Andy’s grandfather immigrated from Italy, and learned the flower business in the Bay Area. When he relocated to Fresno, he opened San Francisco Floral in 1913.
San Francisco Floral, opened in 1913
“This is the very first shop in Fresno that we had. This is my grandfather standing in the middle, and it was on Fulton street,” Andy said.
Andy said hard work, personalized service, and a good product are the keys to success. They try to buy flowers grown in California as much as possible.
“It’s much like the restaurant business where you’re dealing with a perishable, so you have to keep things fresh,” Andy said. “You can’t shut down and say we’re going on vacation for two weeks – that doesn’t happen.”
Longtime dependable employees are also key, Andy said. Some who’ve worked for them for 40 years.