Peppa Pig to get new owner: GI Joe maker Hasbro

Entertainment

FILE – In this April 27, 2018 file photo, a woman reacts to a Peppa Pig mascot during the Global Mobile Internet Conference (GMIC) in Beijing, China. Hasbro is going whole hog on Peppa Pig. The maker of Monopoly and GI Joe will pay about $4 billion to buy Entertainment One Ltd, a British entertainment company that produces “Peppa Pig,” “PJ Masks” and other animated shows for preschoolers. (AP Photo/Ng Han Guan. File)

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

NEW YORK (AP) — Hasbro is going whole hog on Peppa Pig.

The maker of Monopoly and GI Joe will pay about $4 billion to buy Entertainment One Ltd., a British entertainment company that produces “Peppa Pig,” ”PJ Masks” and other animated shows for preschoolers.

“Peppa Pig,” which stars a pink cartoon pig with a British accent, airs worldwide and is translated into over 40 languages.

Shares in Entertainment One jumped 30% in London on Friday.

Hasbro Inc., based in Pawtucket, Rhode Island, says the deal will help it turn more of its toy brands into shows or movies. Many of its brands, including My Little Pony and Transformers, already appear in TV shows and movies.

The deal is expected to close before the end of the year.

Copyright 2020 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

CBS47 On Your Side

Do you have a problem that you need help solving? Contact CBS47 and let us be On Your Side.

Phone: 559-761-0383
Email: OnYourSide@cbsfresno.com