Queen fans are asked to participate in National Day of “AY-OH” to celebrate the legacy of the band’s frontman, Freddie Mercury.
Mercury would famously callout “AY-OH” to the audience at concerts, and they would echo it back.
You can celebrate by tagging your posts with #DayofAYOH, or by using any Alexa-enabled device
The AY-OH with Bohemian Rhapsody Alexa skill requiers you to say, “Alexa, enable AY-OH Live.” After enabling, you can use this skill by saying: “Alexa, begin “AY-OH”Live.” The skill is activated on devices from Jan. 22 to March 31.
Fans are also asked to share videos of themselves singing “AY-OH” on social media, and challenge their friends to do the same.