Fresno, Calif. - The movie "Black Panther" is shattering box office records.
It's the first global super hero with an African American director and mostly black cast.
Director of "Black Panther" Ryan Coogler was at the Maya Theater over the weekend to sign posters.
Hundreds of fans brought their paraphernalia and their children.
"Both of them want to be the Black Panther all of sudden. It's a beautiful thing," said one movie-goer. "They get to see a young black superhero, instead of Superman and Batman they get to see someone that looks like them."
It's a sentiment echoed by Reginal Allen. He took his family to go see it Monday afternoon to avoid the crowd.
"I'm so excited to see this movie I have stayed away from social media because I don't want it to ruin it for me," said Allen.
The movie is a global hit: it's grossing more than $371 million worldwide over the President's Day weekend.
It's made $235 million in the U.S. And Canada.
It's the largest opening during the holiday, the largest to ever open in the month of February, and is ranked the fifth largest domestic release behind movies like Star Wars, Jurassic Park and Avengers.
"I've had key chains, necklaces, we had the actual claws on his costume, those sold out the first day we had them," said Dave Allread, owner of Heroes Comics.
Allread said it's not often the excitement of a super hero movie also encourages people to buy the comic books.
"The only other movie I think, to this level, was the first Iron Man. People wanted to know a little bit more about it, and that's how I think black panther is, people want to know a little bit more about the character.
Allen said the "Black Panther" movie for the African American community is more than entertainment: it's inspiring.
"I think this movie is going to have a great impact for our people," said Allen.