FRESNO, Calif. - Police are asking for the public's help as they continue to search for the thieves caught on camera, stealing from Sohna Jewelers and Fabric store.
Six women, a man, and a baby are seen on the surveillance video. They appear to be shopping, before they make the theft.
Investigators said this happened Saturday afternoon at a shopping strip near Shaw and Mark Avenues in Fresno.
YourCentralValley spoke to the owner of the store and he did not want go on camera.
But a close family friend of his said they are shocked by the alleged suspects elaborate act and with their surveillance video out, they hope police catch them.
In daylight, you can see six women, dressed in middle eastern clothes, a man and a baby, looking at the items in the store. The owners friend said they actually made a purchase, buying a $125 ring.
Gurdeep Shergill, a family friend of store owner, said. "They were standing here more people came, then somebody went back by the clothing and then some went over there, so they were going all over the store."
Fresno Police said the elaborate ruse happened within minutes.
Lt. Rob Beckwith, Fresno Police Department said, "Based on what we can see on the video they obviously planned this, they were working together."
This video shows what looks like some of women distracting the owner with items in the store.
Meanwhile another sneaks behind the counter into the back room.
Beckwith said, "That subject was able to take a significant amount of jewelry that was kept back there and then left out the back door to a waiting vehicle."
That vehicle, police said may be a dark colored van with paper plates and damage on the drivers side.
While it remains unclear how much the jewelry was worth, the store owner's freind said it's upsetting to the Punjabi American community.
Shergill said, "Earn your living, this is a great nation and we can be anything we want, you don't need to steal from people, you don't need to rob people."
Again, police are asking if anyone recognizes the people in the video or has any information to call police or CRIME STOPPERS at 498-STOP.