“It's an opportunity for us to be able to put on absolutely the best product we can present to this community” said Blake Russell, Nexstar Broadcasting Senior V.P. of Station Operations.
Before it all begins, the building on
“If we're going to be asking people to advertise with our television stations here, the best thing we can do is give back to local community by spending the money we need to spend,” said Russell.
The most drastic change viewers will notice is a state of the art set. Time-lapse video shows some of the beginning stages, but the final product is a surprise.
“We want to shock the audience with the amazingly cool look this is going to be,” said Matt Rosenfeld, General Manager.
The relaunch isn't just about the look, it's about the content: the stories our audience wants to see.
“I just appreciate a lot of the local coverage. I'm not really interested in what's going on far away,” said Shane Brewer, a
CBS47 Eyewitness News is all about covering local events and how they affect people.
“Fast-paced blend of interactive live shots, quick video, compelling stories, all told from the perspective of the person on the scene,” said News Director