perry sook, nexstar, ice bucket challenge

Published 08/19 2014 08:53PM

Updated 08/19 2014 11:37PM

CEO of Nexstar Broadcasting, Perry Sook,took the challenge in Dallas Texas at the 2014 management meeting.

The Ice Bucket Challenge, sometimes called the ALS Ice Bucket Challenge, is an activity involving dumping a bucket of ice water on one's head or donating to the ALS Association.

The challenge dares nominated participants to be filmed having a bucket of ice water poured on their heads.

A common stipulation is that nominated people have 24 hours to comply or forfeit by way of a charitable financial donation.

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